TUGAS 2

1.     A job interview between manager and jobseekers

Dewi                : Excuse me, Sir. May I come in ?

Mr. Bram         : Yes. Please, come in and have a seat.

Dewi                : Thank you, Sir.

Mr. Bram         : So, your name is Dewi, right ?

Dewi                : Yes, that is right, Sir.

Mr. Bram         : Very well, my name is Bram. I am manager of the human resource department of this hotel company.

Dewi                : Nice to meet you, Sir.

Mr. Bram         : How are you this morning, Dewi ?

Dewi                : I’m perfectly fine, Sir. Thank you, and how about you ?

Mr. Bram         : I’m fine too. Thank you. So, do you know what are going to do, Dewi ?

Dewi                : Yes, Sir. I was emailed and called by phone in order to have a job interview session from this company three days ago. So, now here I’m going to be having an interview job session with you.

Mr. Bram         : Very well. Can you tell me about your self, Dewi?

Dewi                : My name is Dewi Murtikasari. I’m 23 years old. I graduated from Gunadarma University.  I took economics of management as my major.

Mr. Bram         : You applied to be our Staff Accounting. Do you have any experience of this job ?

Dewi                : No, sir. My experience as a Staff Electronic Journal at PT. Tunas Artha Gardatama since Juli 2011 – April 2013.

Mr. Bram         : What makes you decide to apply for Staff Accounting position ?

Dewi            : I think Staff Accounting is an apppropiate job position for me. Because background Vocational High School  accounting as my major.

Mr. Bram         : Very well. So, what is your strength and weakness point ?

Dewi                : My strength is neat, deftly, on time, be able to work under pressure and cooperate in team. My weakness is like nerveous if the have been hunted down.

Mr. Bram         : Well, it was a great time to have a little talk with you, Dewi. We will announce the result of you interview in a week. Thank you for coming here.

Dewi                : Yes. Thank you, Sir.

2.     The tittle song, author, lyrics, and synopsis

Tittle song       : We Will Not Go Down

Author             : Michael Heart

Lyrics              : A blinding flash of white light

                        Lit up the sky over Gaza tonight

People running for cover

Not knowing whether they’re dead or alive

They came with their tanks and their planes

With ravaging fiery flames

And nothing remains

Just a voice rising up in the smoky haze

We will not go down

In the night, without a fight

You can burn up our mosques and our homes and our schools

But our spirit will never die

We will not go down

In Gaza tonight

Women and children alike

Murdered and massacred night after night

While the so-called leaders of countries afar

Debated on who’s wrong or right

But their powerless words were in vain

And the bombs fell down like acid rain

But through the tears and the blood and the pain

You can still hear that voice through the smoky haze

We will not go down

In the night, without a fight

You can burn up our mosques and our homes and our schools

But our spirit will never die

We will not go down

In Gaza tonight

Synopsis          : This song talks about the condition of the people Gaza Palestina will while Zionist Israel some time ago who take some casualties most of them are woman and children innocent.

Everyday in the night sky Gaza, filled the white light resulting from a bombs and missile (air raids) of an soldier Israel. The people of Gaza be haunted always a sense of panic every time an air strike that had come, they were hiding and run out to seek refuge safety precautions without care for whether to live or die. In addition to getting attack by air, attack advanced also launched by the Israel army from tanks which the use to snuff whom they see. The cry of the people Gaza also broke increase horror of the night sky. All facilities worship, education throught Gaza destroyed without left, but the spririt of the people Gaza shall be fixed blaze and undyielding defense of this country.

See an offensive conducted the isreael army, the leaders of other countries impressed not care and even did not provide assistance in the slightest degree. They only debate who wrong and true over the incident. Debate they do not necessarily mean that and do not help at all, because bomb continue to Gaza bomb hit and the innocent more down. The victims survived the hit only clouded with tears, blood and also pain in the full body.

TUGAS 1

THE INFLUENCE MARKETING MIX OF DECISION PURCHASE OF PRODUCT CELLPHONE SAMSUNG

(Case Study on Gunadarma University Kalimalang Bekasi)

THE SCIENTIFIC WRITING

Submitted in partial fulfillment requirements to achieve baccalaureate degree majoring in Management of  Gunadarma University Faculty of Economics

                                                                 

                                    Name               : Dewi Murtikasari

                                    NPM               : 12213294

                                    Major               : Management

                                    Mentor             : Anisah, SE., MM.

FACULTY OF ECONOMICS

GUNADARMA UNIVERSITY

JAKARTA

2016

ABSTRACT

Dewi Murtikasari 12213294

The Influence Marketing Mix of Decision Purhase of Product Cell Phone Samsung

(Case Study on Gunadarma University Students Kalimalang Bekasi)

The Scientific Writing : Major Management, Faculty of Economics, Gunadarma University, 2016

Keywords : product, price, promotion, place or distribution and purchase decision.

(xi+48+Attachment)

            This research attempts to understand the influence marketing mix : product (X1), price(X2), promotion(X3), place or distribution(X4) influential in partial of decision purchase of product cell phone samsung and to know which of 4 variable product, price, promotion, place or distribution the most influential of decision purchase of product cellphone Samsung.

            The data used was primary data using a questionnaire deployed to 100 respondents that is Gunadarma Students University Kalimalang Bekasi Faculty of Economics level year 2013. Variable measured based on response respondents using Likert Scale. Instruments the analysis used is the validity test, reliability test, the assumption classic test, consisting of normality test, heterokedastisitas test, multikolonearitas test, linear regression multiple, the coefficients determination, test T and test F as using software SPSS  20.0.

            The research result show that in partial marketing mix consisting of product, price, promotion, place or distribution only variable place influential significantly to the decision purchase of products cellphone Samsung and variable  the most influential of decision purchase of product cellphone Samsung of fourth variable is the variable promotion (X3). This is shown by the results of  the regression equation is where the value of the coefficients variable promotion is the biggest that is 0,275.

Bibliography (2000 – 2016)

BAB V

                 CLOSING  

5.1       Conclusions

Based on the results of the analysis and the discussion has been mentioned chapter earlier, writers pull some conclusions :

1.      In partial of four variable marketing mix is product, price, promotion and place only variable place influential significantly to the decision purchase of products cellphone Samsung. 

2.      Variable promotion having influence  the most dominant of the decision purchase of product cellphone Samsung. It was because variable promotion having the value of the regression coefficients higher than variable product, price, place or distribution.    .

5.2       Reccomendations

Based on conclusions that obtained in this research, then submitted suggestions as a complementary against the results of research that can be given as follows   :

1.      For researchers next, is expected to further research concumers overall as a whole that is mobile phone users Samsung or not mobile phone users Samsung so as to lead to results more variatif and accurate about marketing mix of decision purchase.

2.      Because this research is only research about  marketing mix consisting of product, price, promotion, place of product cellphone Samsung on a gunadarma campus university kalimalang, while still corpulent there are other factors that can be influentaly of decision purchase. Then for further research are advised to check about other factors that can affect of decision purchase , brand equity, such factors of consumer psychology and characteristrics (cultural, social, personal, psychology)